Prospective clients often ask us what differentiates Harshman & Co. from other Sarasota commercial real estate brokerages. What makes us special, and worthy of hiring over other firms? We maintain the key to making astute real estate decisions stems from a base of accurate and timely data. At Harshman & Co. Inc., we pride ourselves on market research that is superior in both breadth and quality. To obtain accurate information requires diligence, the investigation of multiple sources and a recognition that sometimes even “facts” require further verification for authenticity. From there, we are challenged with communicating this information in a clear and concise fashion. Following the phrase “a picture is worth a thousand words,” we developed what we refer to as Oh Wow! – a proprietary GIS-based interactive software program that provides unique visual market tools. For good measure, this data is displayed on an 80-inch monitor that properly conveys the often dramatic and nuanced details of the area’s commercial real estate market. A focus on market research is a culture, and our data ranges from the macro to the micro, for specific site selection and particular market research. We invite you to visit and see this most impressive tool: Go ahead and try not to say “Oh Wow!” afterward.